8 Little-Known Instagram SEO Techniques for Increasing Reach
8 Little-Known Instagram SEO Techniques for Increasing Reach Written by Lauren Pope@G2Lauren Instagram is an undeniably viable platform for marketing in 2019. In fact, Instagram has officially reached more than one billion active monthly users -- which means it's now more popular than social media giants such as Twitter or LinkedIn. That's a lot of users sitting around, waiting to see your content. So, how can you reach all of those users and create opportunities for them to engage with your brand? The answer might surprise you -- SEO for Instagram. I know what you're thinking: Can I really employ the same SEO techniques I use to optimize web pages for a social media app? Fortunately, you can. The trick isn't shoe-horning Instagram into your existing SEO strategy, but rather to use what you already know about SEO to drive organic growth to your Instagram account. Think of Instagram as its own search engine. The platform has built-in search functions that act like its o...
